# Yellowfirst > Agentic AI UX and intelligent product design studio. We help enterprises > design, build, and scale intelligent digital products across AI, data, > and human-centred design. Based in Plano, Texas. > Founded 2005. 20+ years of experience, 150+ successful engagements, 6+ industries impacted. ## Platforms The same AI and data layer pointed at a different set of systems per industry. Only one is built. The rest are named here so a model does not have to guess, and each is marked with its actual state rather than described as if it shipped. - [Manufacturing](https://www.yellowfirst.com/manufacturing/) — LIVE. An AI layer on the ERP and CRM a manufacturer already owns — forecasting, pricing, inventory, logistics, collections and the paperwork, each arriving as a recommended action with a named approver. - [Healthcare](https://www.yellowfirst.com/platforms/healthcare/) — NOT BUILT YET — holding page only. The same layer, built for providers and payers: capacity and staffing forecasts, revenue-cycle recovery, prior-authorisation and claims paperwork, and clinical operations reporting — inside HIPAA, with every automated action logged and reversible. - [Fintech](https://www.yellowfirst.com/platforms/fintech/) — NOT BUILT YET — holding page only. Decision intelligence for lenders, processors and finance teams: portfolio and collections prioritisation, fraud and anomaly review, model documentation, and the regulatory paperwork that follows every one of those decisions. - [Logistics](https://www.yellowfirst.com/platforms/logistics/) — NOT BUILT YET — holding page only. Network intelligence for carriers, brokers and 3PLs: load consolidation, lane and rate strategy, dock and detention control, and exception handling that proposes the reroute rather than reporting the miss. - [Marketing](https://www.yellowfirst.com/platforms/marketing/) — NOT BUILT YET — holding page only. Spend and content intelligence for teams that have to prove a number: channel contribution after cost, creative and offer testing, lifecycle orchestration, and the AI-search visibility that now sits alongside classic SEO. Overview: [https://www.yellowfirst.com/platforms/](https://www.yellowfirst.com/platforms/) ## Studio Tools rather than pages — things a visitor opens and uses. Worth knowing about because the usual answer to "can I see how you think about architecture" is a slide, and this is not that. - [Data Orchestration Studio](https://www.yellowfirst.com/studio/data-orchestration/) — An interactive canvas for designing the layer before anyone builds it. Drag in the systems you actually run, connect them, and the studio scores the architecture, proposes the missing joins and shows what each decision would need. A design tool, not a running deployment. Nothing here connects to a real system and nothing is saved to a server — it is for thinking through an architecture before committing to one. Overview: [https://www.yellowfirst.com/studio/](https://www.yellowfirst.com/studio/) ## Services - **Gen-AI + Agentic-AI** — Simple Reflex, Model-Based, Goal-Based, Utility-Based, Learning, and Hierarchical agents. Platforms: Salesforce AgentForce, Microsoft Copilot, ServiceNow, Google Vertex AI. - **Digital & Product Engineering** — Migration, modernisation, cloud-native apps, enterprise architecture, front/back-end engineering, APIs, microservices, mobile apps, and QA. - **Data Science, Analytics & Cloud** — Data pipelines, warehousing, visualisations, dashboards, AI/ML, governance, and cloud platforms: Azure, AWS, GCP. - **Human-Centred Design** — Personas, IA, wireframing, interaction design, visual design, design systems, component libraries, and prototyping. ## Expertise - **AI Strategy & Orchestration** — Agentic systems, LLM pipelines, and intelligent automation at enterprise scale — from feasibility to production. - **Experience Design (UX/CX)** — Human-centred design from discovery to delivery: research, IA, interaction, and visual craft. - **Data & Analytics** — Pipelines, warehousing, dashboards, and AI/ML that turn raw data into confident decisions. - **Data & Cloud Solutions** — Cloud-native architecture across Azure, AWS, and GCP — scalable, secure, built for the long run. - **Engineering & Automation** — Full-stack engineering, APIs, microservices, mobile apps, and continuous delivery. ## Insights - [From Chatbots to Agents: Building Autonomous AI Systems That Actually Work](https://www.yellowfirst.com/insights/gen-ai-agentic-ai/) — Gen-AI + Agentic-AI. Generative AI crossed the enterprise threshold. Now the harder question arrives: how do you move beyond a clever chatbot to a system that plans, decides, and… - [Engineering Products That Survive Contact With Reality: Patterns for Modern Digital Systems](https://www.yellowfirst.com/insights/digital-product-engineering/) — Digital & Product Engineering. The code that runs your business was probably written under conditions that no longer exist: smaller teams, simpler requirements, a different cloud landscape.… - [From Raw Data to Confident Decisions: Building Data Systems That Earn Trust](https://www.yellowfirst.com/insights/data-science-analytics-cloud/) — Data Science, Analytics & Cloud. Most enterprises are not data-poor. They are insight-poor. The data exists, but it is fragmented, inconsistent, ungoverned, and invisible to the people who… - [Design That Actually Works: How Human-Centred Practice Builds Better Products](https://www.yellowfirst.com/insights/human-centred-design/) — Human-Centred Design. Design has a credibility problem in enterprise. Too often it is treated as a step in a process — wireframes before development, visual design before handoff —… - [AI Strategy That Ships: Turning Enterprise AI Ambition Into Production Reality](https://www.yellowfirst.com/insights/ai-strategy-orchestration/) — AI Strategy & Orchestration. Most enterprise AI strategies stall not because the technology is wrong, but because the strategy was built for a demo, not for production. The gap between a… - [Experience Design at the Intersection of Human Need and Intelligent Systems](https://www.yellowfirst.com/insights/experience-design-ux-cx/) — Experience Design (UX/CX). The arrival of AI in products creates a new design challenge: how do you design for a system whose outputs are probabilistic, whose reasoning is opaque, and… - [Data That Decides: Engineering Analytics Platforms That Drive Confident Action](https://www.yellowfirst.com/insights/data-analytics-enterprise/) — Data & Analytics. An analytics platform that produces beautiful dashboards nobody acts on is not a success. The measure of a data system is not the quality of its visualisations… - [Cloud Architecture That Scales: Building Infrastructure for Intelligent Enterprise Systems](https://www.yellowfirst.com/insights/data-cloud-solutions/) — Data & Cloud Solutions. Cloud infrastructure is not just a cost centre to be optimised — it is the foundation on which the speed, reliability, and intelligence of your digital… - [Engineering at Speed: Full-Stack Delivery for Intelligent Products](https://www.yellowfirst.com/insights/engineering-automation/) — Engineering & Automation. Software engineering is the craft that turns strategy into reality. The quality of the engineering decisions made in the first six months of a product's life… ## Case studies - [AB+ Business Intelligence](https://www.yellowfirst.com/work/ab-plus-business-intelligence/) — Enterprise Analytics. Role-based dashboards with persona-driven security and data-driven decision flows across enterprise teams. - [ForumFin](https://www.yellowfirst.com/work/forumfin/) — FinTech. Secure, personalised financial planning platform with intelligent onboarding and real-time portfolio UX. - [GE Meridium APM](https://www.yellowfirst.com/work/ge-meridium-apm/) — Industrial / Manufacturing. Predictive maintenance and asset reliability platform with a suggestive, context-aware interface for field engineers. - [Delta Dental](https://www.yellowfirst.com/work/delta-dental/) — InsureTech. Unified data model powering automated claims workflows with context-sensitive UX for members and providers. - [Insurance Agent Portal](https://www.yellowfirst.com/work/insurance-agent-portal/) — InsureTech. Streamlined agent portal designed to reduce cognitive load, surface relevant data, and flatten the learning curve. - [Healthcare Platform](https://www.yellowfirst.com/work/healthcare-platform/) — Healthcare. Benchmark healthcare product built on a single source of truth architecture with deep data mining capabilities. - [Hybrid Cloud Infrastructure](https://www.yellowfirst.com/work/hybrid-cloud-infrastructure/) — IT Infrastructure. Proactive operations console with automated reporting across hybrid and multi-cloud infrastructure environments. - [Smart Cities](https://www.yellowfirst.com/work/smart-cities/) — IoT / Urban Tech. City-scale IoT data aggregation and automated processing platform for real-time urban operations management. - [Media Platform](https://www.yellowfirst.com/work/media-platform/) — Media & Entertainment. AI-driven scheduling and sales platform with contextual data architecture for media content operations. - [American Airlines](https://www.yellowfirst.com/work/american-airlines/) — Aviation. Pilot and flight attendant mobile application designed for reduced cognitive workload and full accessibility compliance. - [AR/VR Commerce](https://www.yellowfirst.com/work/ar-vr-commerce/) — E-Commerce. Immersive AR/VR e-commerce experience with personalised product discovery and preference-based ideation flows. - [Enterprise Collaboration](https://www.yellowfirst.com/work/enterprise-collaboration/) — Enterprise. Enterprise collaboration platform integrating social tools, scheduling, inventory management, and staff training modules. ## Manufacturing - [AI and data platforms for manufacturers](https://www.yellowfirst.com/manufacturing/) — An AI layer on top of the ERP and CRM a manufacturer already owns: demand forecasting with confidence bands, production sequencing, order routing, collections, route consolidation and document automation, delivered per role. Twelve AI agents, none of which execute without a named human approving. - [Manufacturing ROI calculator](https://www.yellowfirst.com/manufacturing/roi/) — Published ERP and CRM licence list prices against a one-off build, at seat counts you set. States plainly when licensing is the cheaper answer. - [Architecture diagram](https://www.yellowfirst.com/manufacturing/yellowfirst-architecture.svg) — Seven layers from source systems to consumer surfaces, with ERP and CRM shown as sources rather than as systems to replace. ## Contact - Email: hello@yellowfirst.com - Studio: Plano, Texas, United States - LinkedIn: https://www.linkedin.com/company/yellowfirstuxui